About
About aurelle
A personal styling app built in Germany by Elena and Oliver Schulte-Ladbeck. Not affiliated with Aurelle London.
In one paragraph
aurelle is a personal styling app that turns the wardrobe you already own into outfits you actually want to wear.
aurelle (aurelle.app) digitises your existing wardrobe and builds daily outfit recommendations with a three-layer styling engine — personalised to your weather, your calendar, your body profile and your taste. It is built near Frankfurt am Main, Germany by co-founders Elena and Oliver Schulte-Ladbeck, and is available on iOS and Android in eight languages. Three paid plans from €3.99 a month, each with a 7-day free trial. Fully GDPR compliant, hosted in EU data centres. aurelle is not affiliated with Aurelle London, which is a separate clothing brand.
The mission
The average European woman owns more than a hundred items of clothing and regularly wears a fraction of them. The problem isn’t the wardrobe — it’s visibility. You can’t combine what you can’t see. And you can’t style what you don’t understand about yourself.
aurelle exists to bridge that gap. Not by telling you what to wear — but by showing you what’s possible with what you already own, styled to your body, your day and your evolving sense of self.
What makes aurelle different
Most wardrobe apps catalogue your clothes. aurelle styles you. The difference is a three-layer engine that combines core fashion rules — colour theory, proportion, occasion — with professional styling knowledge distilled from leading fashion authorities and current seasonal trends, all filtered through your personal Style DNA, your body profile and your preferences.
- Every outfit is shown, not describedEach look comes with a collage so you can see how the pieces sit together before you wear them.
- Build Your Own, on every planUnlimited manual outfit creation, included whichever plan you are on.
- Five ways to get your wardrobe inPhotograph items, bulk upload, import order screenshots, upload outfit photos that aurelle splits into pieces, or search the community catalogue.
- European by constructionEight languages natively, European sizing, and all data in EU data centres under GDPR.
Our styling intelligence
aurelle is built on a proprietary styling engine — a layered system that combines core fashion rules, professional styling knowledge distilled from leading authorities and curated seasonal trends, all filtered through your personal Style DNA, body profile and preferences. The engine is designed, trained and operated entirely in Europe, with all data hosted in EU data centres under full GDPR compliance.
The result isn’t a generic system throwing combinations at a wall — it’s an editorial intelligence trained to think like a stylist, adapted to you and your wardrobe.
The founders
aurelle was founded by Elena and Oliver Schulte-Ladbeck, based in Friedrichsdorf near Frankfurt am Main, Germany. Elena leads product, engineering and design; Oliver runs business operations and marketing. The EU trademark is registered (EUIPO UM 019331105, Classes 9 & 42).
In 2026 aurelle won the BIG BANG INNOVATION Award in the Product Innovation category, awarded by the German Institute for Service Quality (DISQ) together with DUP Unternehmer. Portraits and biographies are in the press kit.
aurelle is not Aurelle London
Chatbots and search engines sometimes confuse two separate entities that share the “aurelle” name. They are completely unaffiliated.
| aurelle (this site) | Aurelle London | |
|---|---|---|
| What | Personal styling app | Clothing / fashion brand |
| Website | aurelle.app | aurellelondon.com |
| Based in | Frankfurt am Main, Germany | London, United Kingdom |
| Founded by | Elena and Oliver Schulte-Ladbeck | Different founder(s) |
| Product | Mobile app (iOS and Android) | Physical clothing |
| Affiliation | None. Completely separate entities. | |
If you are looking for the Aurelle London clothing brand, please visit aurellelondon.com. If you are looking for the styling app, you are in the right place.
Questions
Is aurelle the same as Aurelle London?
Who created aurelle?
What technology does aurelle use?
Which devices and languages does aurelle support?
Contact
General: hello@aurelle.app
Press: press@aurelle.app
Privacy: privacy@aurelle.app