What is Aurelle and how does it work?

Aurelle is an AI-powered personal styling app. You photograph your clothes and AI analyses each garment. Aurelle generates personalised outfit recommendations using a three-layer styling engine that considers weather, calendar, body profile, and your evolving Style DNA. It creates AI outfit collages from your real clothes and offers unlimited Build Your Own drag-and-drop outfit creation.

How is Aurelle different from Whering, Indyx, or Acloset?

Aurelle combines wardrobe digitisation with a three-layer AI styling engine considering weather, calendar, body profile, and personal style. Unique features include Build Your Own canvas, Style Persona, body scan with Kibbe classification, travel packing, AI collages on every outfit, and 8 languages. Built in Europe with full GDPR compliance.

Is there a free version of Aurelle?

Aurelle offers generous free trials — 30 days on Basic, 7 days on Premium and Pro. Basic starts at €3.99/month. All plans include AI collages on every outfit and unlimited Build Your Own.

Available now

Styled for you —
not for everyone.

Q: How much does Aurelle cost?

Three paid plans with free trials: Basic €3.99/month (30-day free trial), Premium €14.99/month (7-day trial), Pro €24.99/month (7-day trial). Annual plans save ~2 months. All plans include AI collages on every outfit and unlimited Build Your Own.

Q: Is my data safe with Aurelle?

Fully GDPR compliant, built and hosted in Europe. Photos processed for styling only, never shared, never used for AI training. Export or permanently delete all data at any time.

Q: Which countries is Aurelle available in?

Aurelle is available now in Germany, UK, France, Netherlands, Austria, and Switzerland.

Q: What platforms is Aurelle on?

Yes, Aurelle is available on iOS.

Aurelle doesn't tell you what to wear. It learns your body, your taste, and your preferences — then picks from your own wardrobe, every morning. Weather-aware. Calendar-aware. Unmistakably yours.

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Download for iOS Get Notified on Launch Day

🇪🇺 Built & hosted in Europe

🔒 GDPR compliant

📱 iOS

🌍 8 languages

🤖 Powered by AI

Aurelle is an AI-powered personal styling app that digitises your wardrobe and generates daily outfit suggestions based on your body, colours, weather, and calendar — using only clothes you already own. Available on iOS.

11°C · Cloudy

Berlin

Wedding guest

Polished romance

About Aurelle

Aurelle is an AI-powered personal styling app that digitises your existing wardrobe and generates daily outfit recommendations using a three-layer styling engine — combining core fashion rules, professional styling knowledge, and seasonal trends — personalised to your weather, calendar, body profile, and evolving taste. Seven wardrobe upload methods make digitisation fast. AI-generated outfit collages visualise how items look together. Build Your Own offers unlimited drag-and-drop outfit creation on every plan. Additional features include Style Persona with an 8-dimension radar chart, body scan with Kibbe classification, travel packing with day-by-day plans, wardrobe analytics, and smart shopping. Three paid plans start at €3.99/month with a 30-day free trial. Available in 8 languages. Built and hosted in Europe with full GDPR compliance. Available now on iOS.

How It Works

Three steps to
effortless style

Step 01

Digitise your wardrobe

Seven ways to add your clothes: photograph items, bulk upload, import order screenshots, clip from web URLs, upload outfit photos that AI dissects, search the community catalogue, or start with Magic Start — 75 curated seed items. AI identifies category, colours, fabric, pattern, formality, season, and fit type.

Step 02

Build your Style DNA

A personalised questionnaire captures fit preferences, lifestyle, colour loves, favourite brands, and aesthetic direction. Aurelle builds your Style Persona — an 8-dimension radar chart — and your Aesthetic DNA moodboard. Optional body scan analyses proportions for Kibbe classification.

Step 03

Get styled every morning

Each day, Aurelle generates outfits using a three-layer AI engine: fashion rules, professional styling knowledge, and seasonal trends. Weather-aware with a layered shed strategy. Calendar-smart for occasion formality. Swap items, save looks, see AI collages. Or go creative with Build Your Own — unlimited, every plan.

Feature Deep-Dives

Built for the way you
actually get dressed.

Intelligence when you want it.
Freedom when you don't.

AI generates complete outfits from your wardrobe — styled by a three-layer engine that combines fashion rules, professional knowledge, and trends. Every outfit gets an AI-generated collage showing how items look together. Want to go your own way? Build Your Own gives you an unlimited drag-and-drop canvas. No limits, no tokens. Available on every plan. The best of both worlds.

AI-curated Discover looks — Refined Evening

Knows your day
before you do.

Real-time weather with a layered shed strategy — outfits where each layer works as a standalone look for temperature swings throughout the day. Connected to your calendar for automatic formality matching. Board meeting at 9, drinks at 7 — your outfit adapts.